Caison Color founder writes the blog to explore the Entire Network Marketing that is new source of business competition.

Caison Color founder thinks that the competition among enterprises is the traditional advantages competitive.They are financial strength, traditional distribution network establishment and brand marketing of traditional media.

1. Financial strength, factory power, large-scale production equipment, large-scale procurement of raw materials to reduce materials costs and ensure the products advantage and quality.

2. Huge receivables;

3. Multi-level distributions;

4. Expensive marketing costs, such as TV, magazines and other traditional media, they can bring the brand building to a new height.

But now, the rapid development of the Internet today, Caison Color founder says the information barriers of enterprises and customers is gradually reducing, business management transparency of enterprises is layers of peeling. enterprise boundary business is from a single shift to diversity. New dimension creates new resources. The enterprises are facing that whether can learn quickly and adapt to such changes in dimensions. If adapts quickly and becomes Entire Network Marketing enterprises, we will get new resource advantages from fierce competition in the market.

In the blog, Caison Color founder talks about:

1. New rebranding opportunities, the brands that are suitable for new network developing requirement will seize the initiative. This source of competition in every industry is present;

2. Shorten product life cycle also brings opportunities, this is the second source of competition;

3. Marketing organization rebuilding, is the third source of new competition;

4. Formation of internal Entire Network Marketing in enterprise is the fourth source of new competition.

The higher is degree of Entire Network Marketing in enterprise, the more resources is that the enterprise would get. The expanding of competitive advantage in Entire Network Marketing will bring new achievements.

Caison Color founder is leading the Caison team to do following efforts:

1. Making new propagation and exploration of CAISON brand water based pigment paste in internet;

2. Developing new water based pigment paste products on new materials coloring application; it is based on the different requirement from many customers in market.

3. Doing new adjustment of CaisonColor internal organizational structure,  to create a new network of department, each department is sharing the network platform marketing push responsibility;

4. Caison Color attaches great importance to new resource of Entire Network Marketing. In such rapidly changing era, Caison Color is trying to build a new competitive barrier in order to set "competition threshold" for competitors, it can create and maintain the dominant position of Caison Color in competitive activity in the market.

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Shanghai Caison successfully develops one kind of high concentrated alcohol-water pigment paste (White color) with our partner

In the highly competitive market of water based pigment paste, poor and unstable pigment paste is gradually losing price advantage. And CAISON water based pigment paste gets more and more trust from the customers, because  our water based pigment paste is eco-friendly,  vivid colors, high solid contents, strong coloring power and stable quality.

The items of CAISON water based pigment paste is up to 300 types:

1. Common colors pigment paste, special colors (fluorescent colors) pigment paste;

2. Nonionic pigment paste, anionic pigment paste and especially cationic pigment paste;

3. Textile pigment printing paste, textile pigment dyeing paste, latex tinting pigment paste, building exterior and interior color paste, PVC pigment paste, PE using pigment paste, metallic paint pigment color paste and etc.

After such more research and development of pigment paste products, CAISON doesn't stop his footsteps on developing of new kind pigment paste. Now, we work with our partner to successfully developed a new water based pigment paste that is mixed by ethanol and water, it is [super concentrated alcohol water pigment paste--white color paste]. It can be used for printing of OPP inside, coloring of PET and nylon during the high-speed printing, this alcohol water pigment paste can be diluted by water or low-concentration ethanol, the highest speed of printing is 260m/min (Dried at 60°C ). It is safe, eco-friendly and no ester components.

New high concentrated alcohol water pigment white paste, its solid content exceeds 50%, is suitable for high-speed printing ink coloring, obvious cost advantages, good for different coloring requirements from users.

Any consultation is welcome from any user interested.

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