Caison Color founder writes the blog to explore the Entire Network Marketing that is new source of business competition.

Caison Color founder thinks that the competition among enterprises is the traditional advantages competitive.They are financial strength, traditional distribution network establishment and brand marketing of traditional media.

1. Financial strength, factory power, large-scale production equipment, large-scale procurement of raw materials to reduce materials costs and ensure the products advantage and quality.

2. Huge receivables;

3. Multi-level distributions;

4. Expensive marketing costs, such as TV, magazines and other traditional media, they can bring the brand building to a new height.

But now, the rapid development of the Internet today, Caison Color founder says the information barriers of enterprises and customers is gradually reducing, business management transparency of enterprises is layers of peeling. enterprise boundary business is from a single shift to diversity. New dimension creates new resources. The enterprises are facing that whether can learn quickly and adapt to such changes in dimensions. If adapts quickly and becomes Entire Network Marketing enterprises, we will get new resource advantages from fierce competition in the market.

In the blog, Caison Color founder talks about:

1. New rebranding opportunities, the brands that are suitable for new network developing requirement will seize the initiative. This source of competition in every industry is present;

2. Shorten product life cycle also brings opportunities, this is the second source of competition;

3. Marketing organization rebuilding, is the third source of new competition;

4. Formation of internal Entire Network Marketing in enterprise is the fourth source of new competition.

The higher is degree of Entire Network Marketing in enterprise, the more resources is that the enterprise would get. The expanding of competitive advantage in Entire Network Marketing will bring new achievements.

Caison Color founder is leading the Caison team to do following efforts:

1. Making new propagation and exploration of CAISON brand water based pigment paste in internet;

2. Developing new water based pigment paste products on new materials coloring application; it is based on the different requirement from many customers in market.

3. Doing new adjustment of CaisonColor internal organizational structure,  to create a new network of department, each department is sharing the network platform marketing push responsibility;

4. Caison Color attaches great importance to new resource of Entire Network Marketing. In such rapidly changing era, Caison Color is trying to build a new competitive barrier in order to set "competition threshold" for competitors, it can create and maintain the dominant position of Caison Color in competitive activity in the market.

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