Why did the growth of CAISON fluorescent pigment paste sales reach 240% in 2016 ?

2016，the entire printing and dyeing industry was recession, the sales of most of coatings chemical enterprises were reduced significantly. But sales of Shanghai Caison water-based pigment paste had achieved a small increasing, and the largest growing part is CAISON CTH series eco-friendly fluorescent pigment paste B type products, its sales was more than 2015 by 240%.   

Why did the growth of CAISON fluorescent pigment paste sales reach 240%?  After the market research and technical analysis, the main reasons may be as follows:

1. CAISON CTH series B type fluorescent pigment paste has bright colors and stable color difference. These fluorescent pigment paste covers almost the largest fluorescent colors demand on the market. Bright colors bring the excellent fluorescent effect, and each batch color differences of pigment paste finished products is strictly controlled by 1.0 or less.

2.The fineness of B type fluroescent pigment color paste is fine and uniform, good stability. Shanghai Caison manufactures the pigment paste with advanced dispersed equipment and imported grinding media, using low temperature constant temperature cooling process. It makes the best dispersion effect, and maintains the color of the bright degree and saturation. The storage stability of the fluorescent pigment paste is also significantly better than other brands of fluorescent pigment color paste on the market.

3.High-quality raw materials selected, good printing and dyeing fastness. Shanghai Caison strictly selects the quality pigment materials from the most of fluorescent pigment manufacturers,optimizing pigment paste formula, and finely grinding. This makes CTH series B type fluorescent pigment paste has excellent fastness in washing, rubbing, hot pressing, chemical migration, discharge (reducing agent), perspiration and so on. This eliminates the bad worry about fluroescent colors fastness from downstream customers.

4. The prices of CAISON fluorescent pigment paste are affordable and cost-effective. Some similar fluorescent pigment paste products have more higher prices in the market, but no matched washing fastness and perspiration fastness, just a little better than normal fluorescent colors. 

In addtion, Shanghai Caison has consistently adhered the development approach of win-win with customers. We like to help customers solve the practicla problems, and continue to enhance our pigment paste performance at the same time.

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