The relationship of company logo colors and the industry
Introduction: Xingzhi Yu, the President of Shanghai Caison Color, talking about the close relationship between company logo color and the indsutry.
1. The importance of company logo color management.
1.1 Company logo color can direct display the corporate image, it occupies an important position in the company development;
1.2 Company logo color is not only the art of identification, but also is the expression of corporate philosophy, enterprise informs and the national display of the enterprise!
1.3 Company logo color has an important recognition and awareness in the external marketing which is including network marketing, playing the role of emotion and transmission;
1.4 Company color should be in-depth user heart, telling the brand story and spreading the business value;
2. The application of company logo color.
2.1 Company logo colors should be used for corporate promotional materials;
2.2 Company logo colors shoul be applied to the corporate official website style colors;
2.3 Company logo colors also should be used for product package design;
2.4 Company logo colros would be identified as the long-term marketing strategy of enterprise development.
3. The discussion of company logo color in different industries.
Red is suitable for food, education, security, finance and other industries;
Red color can represent a goal, a risk, a control and a warning;
If want red color, please refer to CAISON water-based pigment red paste, CTH-1001, CTH-1110 and other 1 prefix beginning red pigment paste;
Blue is suitable for large enterprises with big market and competition, such as internet, things internet, communications and other large enterprises;
Blue color is shown to the outside world, representing a broad competitive landscape;
If want blue color, please refer to CAISON water-based pigment blue paste, CTH-3001,CTH-3010 and other 3 prefix beginning blue pigment paste;
Yellow is good for foreign trade agency, pension agencies and others;
Golden yellow refers a kind of cooperation, vesting and fusion, passing a warm message;
If want yellow color, please refer to CAISON water-based pigment yellow paste, CTH-2001, CTH-2020 and other 2 prefix beginning yellow pigment paste;
Black is suitable for modern design, rigorous manufacturing;
Black color is serious, an unique fashion;
If want black color, please choose CAISON water-based pigment black paste CTH-5000,CTH-5010 and other 5 prefix beginning black pigment paste;
Green is good for creative enterprises, pharmaceuticals, flowers and trees, etc;
Green represents a new life, there is a hint of iterative updates, but also jealousy, contempt derivatives;
If want green color, please select CAISON water-based pigment green paste, CTH-6001, CTH-6010 and other 6 prefix beginning green pigment paste;
In short, the company color color and industry relations are inseparable.
没有评论:
发表评论